herefoodshire - myherefordshire.com

the Herefoodshire challenge has started

Can someone eat exclusively Herefordshire & Fairtrade food & drink for a year? We'll soon find out!

Herefoodshire will be spearheaded by at least one individual challenging themselves to eat and drink entirely Herefordshire food and drink, plus Fairtrade marked products, for a whole year from February 2008.

Herefoodshire challenge 2008 - A market stall

Is Leominster the tops for local & Fairtrade shopping? (PDF 19kb)

We'd love more people to volunteer to give it a go! So the challenge will be actively promoted to individuals, families, organisations and groups who'd like to take part by joining the challenge for a week, a special occasion or a set day a week - whatever suits them. What are your views on this challenge? Why not get involved and try this for yourself for a period of time? Share your pledge with us - visit the contribute page, send us your comments and we may include them.

join in the Herefoodshire challenge

Herefoodshire aims to encourage greater;

  • Pride in the county and its produce
  • Visibility of Herefordshire producers
  • Local spend - helping viability of local food and drink businesses
  • Understanding of the realities of food production (links to Year of Food & Farming)
  • Awareness of what's in season, where it can be bought & what can be done with it
  • And a chance to radically cut down food miles as a bonus

Watch the introductory film about Herefoodshire

Agriculture is vital to Herefordshire so it is important for us to better understand the importance of local food and its producers to our landscape and lives - and to enjoy and celebrate it more.

"Herefordshire is the most rural county in the West Midland region, with a working population of under 80,000 of which 8.4% are employed in agriculture, forestry and fishing, and 21.3% employed in agriculture, food and tourism. The county grows every crop capable of production in the UK, with cereals, potatoes and horticulture, and also beef, sheep and poultry being the most important sectors. Traditional crops such as hops and cider apple production remain significant. The 3530 farm businesses produce an output of £206m per annum, despite the fact that 68% of all businesses are under 50 ha in size." DEFRA report

A small shift in our spending would help support local jobs and really boost the vitality and viability of the large number of small businesses in the food and drink sector.
For instance if just 5% of Herefordshire's 74,000 households switch £10 of their weekly spend to Herefordshire produce (the price of a small vegetable box) the extra cash injected into the local economy would be nudging £2 million a year. That's a useful sum!

We reckon it will be a stimulating & enjoyable adventure! We hope you'll join in!

Herefoodshire challenge 2008 - an organic lettuce

Find out more about local food at;

The challenge is being co-ordinated by Celebrating Creation, a community arts organisation in North Herefordshire that has organised many local celebrations over the past 15 years.
Email herefoodshire@hotmail.co.uk for more information or view the press release (PDF).

See other related initiatives across the world

Fairtrade logo Choose products with the FAIRTRADE Mark and visit http://www.fairtrade.org.uk/ Opens external link in a new window for more information

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